FOR IMMEDIATE RELEASE                                       Date: November 1 , 2006

Contact: Linda Funk

1-866-430-2590 ext 241.

Photos available upon request

 

Roth Käse USA Introduces Line of Specialty Cheese Crumbles

in Proprietary Packaging

MONROE, Wisconsin—In plenty of time for holiday entertaining, Roth Käse USA introduces its new line of 4-oz. specialty cheese crumbles:

• Buttermilk Blue
• MezzaLuna Gorgonzola
• Delikatos Feta
• Mendham Stilton

“No one’s really doing Stilton crumbles,” says Roth Käse President Steve McKeon, “but this technology has made it possible.”

What McKeon means by “the technology” is modified atmosphere packaging (MAP), which results in a package that is both visually appealing and highly functional. “The clear domed lid gives a great view of the product, and is easy to re-seal,” says McKeon. 

The rigid design of the package adds a superior dimension to standard modified atmosphere packaging: even after the seal has been broken and the product has been stored for the recommended maximum shelf life of four months, the last crumble—whether Buttermilk Blue, MezzaLuna Gorgonzola, Delikatos Feta or the unexpected Mendham Stilton—tastes every bit as fresh as the first.

“There’s not another package like this on the market,” says McKeon. “It handles the product very nicely—it protects the crumbles well and makes a distinctively attractive presentation to the customer.”

Adds McKeon, “Crumbled cheeses are so popular right now, at retail and with chefs: they’re versatile, convenient, and lend a real signature touch without a huge investment in terms of cost or labor. What stands out about the Roth Käse line is the superior freshness from the packaging, the distinctive varieties in the line-up, and the high-quality flavor in the cheeses themselves.”

Like all of Roth Käse cheeses, the new line of crumbles is hand-crafted by master cheesemakers according to traditional techniques. With roots in Switzerland, Roth Käse is now a leading manufacturer and marketer of handcrafted, award-winning specialty cheeses in Monroe, WI, making only the highest quality, best tasting cheeses.

For more information on Roth Käse, contact: Kirsten Jaeckle, Director of Marketing 608.328.2122 ext. 8, or visit the website at www.rothkase.com.

 

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