FOR IMMEDIATE RELEASE                  Date:  September 20, 2005

Contact:  Linda Funk

1-866-430-2590 ext 241.

Photos available upon request                                            

Roth Käse USA, Ltd. Enters THIRD Year

 as Premier Sponsor of “Taste This ” TV

                                  

MONROE, Wisconsin—Roth Käse USA, Ltd has renewed its charter sponsorship with Chef Joseph Ciminera’s Taste This TV, a three-year-old cooking show airing to hundreds of thousands of viewers on networks across the U.S. and in Europe, including CBS, PBS, PAX, Clear Channel and America One Networks.

“What we love about this show,” says Roth Käse USA President Steve McKeon, “is that it takes a realistic approach to cooking and doesn’t take itself too seriously. It’s fun, flexible, and definitely not contrived.  The chefs don’t pre-plan what they’re going to cook ahead of time—they select fresh, quality ingredients to create these fantastic impromptu dishes right in front of the camera. Live. It’s how chefs, recreational to professional, cook in reality.”

"We have a lot of fun doing the show this way,” adds host Chef Joseph Ciminera. “It’s brought us some terrific food friends like Roth Käse. In fact, we filmed at the Roth Käse plant during our third season.  That worked so well that we’ll have Fermo (Jaeckle, Roth Käse CEO and cheese guru) and a couple others from his team on the show with us three or four times during our next season. Their cheeses are so wonderful that we’re considering doing an entire episode on cheese. 

“Roth Käse fits perfectly with what we’re trying to do: showcase some of the best foods and ingredients, and demonstrate that they’re not out of reach for the everyday cook.”

The Taste This website includes recipes and ingredients featured on the show, with a direct link to Roth Käse and other sponsors. Additionally, Roth Käse is developing a portfolio of new Taste This marketing activities, including a new Taste This cheese selection on its website (www.rothkase.com) to make it easy to order the cheeses that Chef Ciminera cooks with. 

Like all Roth Käse cheeses, those used on Taste This TV are hand-crafted by master cheesemakers according to the same traditional techniques they have perfected over four generations. With roots in Switzerland, Roth Käse is now a leading manufacturer and marketer of hand-crafted, award-winning specialty cheeses in Monroe, WI, making only the highest quality, best tasting cheeses. 

For more information on Roth Käse cheeses, contact: Kirsten Jaeckle, Director of Marketing 608.328.2122 ext. 8 or visit the website at www.rothkase.com.