FOR IMMEDIATE RELEASE                                         Date:  January 19, 2006

Contact:  Linda Funk

1-866-430-2590 ext 241.

Photos available upon request                                           

Roth Käse Unwraps NEW 4-ounce Mix ‘n Match Minis for

San Fran’s Fancy Food Show

MONROE, Wisconsin— Introducing to supermarkets, club stores, specialty food shops, gift-packers and the food service trade, the new Roth Käse line of Mix ‘n Match Minis is sure to be “the next big thing” in specialty cheese (or in this case, the next small thing).  In response to the ever-growing demand for smaller, more conveniently sized cheeses, these “just-a-taste size” cuts will satisfy an ever-expanding niche at retail, foodservice, and elsewhere.

Mix ‘n Match Minis, perfect little exact-weight cuts of 4 ounces each, beautifully wrapped and labeled, are currently offered in these delicious Roth Käse varieties:

• Grand Cru Gruyère
• Buttermilk Blue
• Alp & Dell Muenster
• Van Gogh Gouda
• Red Spruce Cheddar
• Alp & Dell Pepper Jack
• Van Gogh Smoked Gouda
• Landhaus Butterkäse
• Ostenborg Havarti
• Ostenborg Dill Havarti
• Krönenost Fontina

Consumers can choose their own assortment from the retailer’s display, picking three or four pieces for a set price, or decide that one piece is just right to satisfy their whims and wants (without breaking the bank). 

Retailers can create their own selections, arrange and overwrap them on cheese boards, in baskets, gift boxes or other inventive containers—even cross-merchandise with fruit, wine or crackers. The possibilities are endless.

If you’re visiting this year’s Fancy Food Show in San Francisco, January 22 thru 24th, stop by the Booth # 5108, for a sneak peak at Roth Käse’s new Mix ‘n Match Minis, the latest addition to Roth Käse’s range of superb cheeses. Each is hand-crafted by master cheesemakers according to traditional techniques. With roots in Switzerland, Roth Käse is now a leading manufacturer and marketer of handcrafted, award-winning specialty cheeses in Monroe, WI, making only the highest quality, best tasting cheeses.

For more information on Roth Käse, contact: Kirsten Jaeckle, Director of Marketing 608.328.2122 ext. 8, or visit the website at:  www.rothkase.com.

 

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