Roth
Käse USA is passionate about cheese. Distinguished
through excellence, we are perhaps the only company
in America with the expertise and long-standing reputation
for consistently creating and marketing the very finest
in artisanal and specialty cheeses.
In The Beginning
The Roth family cheesemaking venture began in 1863 in
Uster, Switzerland, then a small town just outside Zurich.
By the end of the century a decision was made to extend
the family's knowledge and appreciation of European
cheeses to America. By the early 1900's, Otto Roth,
son of the founder, had established a successful business.
His business would soon become the largest importer
of European specialty cheeses in North America and lay
the foundation for what today is Roth Käse USA.
In 1991, convinced there was a future making great cheeses
in America, Fermo Jaeckle, a former executive with Otto
Roth & Co., joined with his cousins Felix and Ulrich
Roth to further extend their European/Swiss roots and
cheesemaking expertise into the rolling hills of Green
County, Wisconsin. Known as Little Switzerland, as well
as a source for the highest quality milk, this area
in the heart of America's Dairyland is particularly
well suited for cheesemaking. It is here that Roth Käse
USA was born for the primary purpose of crafting authentic
Gruyère and other specialty cheeses of Alpine
origin.
Pride and Tradition
Built with the highest European standards and technology,
the Swiss chalet-style factory is state-of-the-art,
with authentic copper vats, special wood curing shelves
and the finest affinage and aging cellars. In 2001,
Roth Käse USA became the first manufacturer of
specialty cheeses in America to attain ISO 9001 certification
to provide the quality foundation for our signature
cheeses.
A unique apprenticeship program assures European know-how
at Roth Käse USA. We have implemented a cross-training
program wherein Wisconsin and Swiss cheesemakers train
in the other's country, learning the technology and
traditional European methods of cheesemaking and “affinage”,
the art of curing cheese to perfection. Award-winning
Master Cheesemakers, supported by expert “Affineurs”
set Roth Käse Signature cheeses apart from others.
Accolades
The Roth Käse team has created a number of cheeses,
many of them American Originals, that continue to be
crafted to strict specifications by some of the finest
cheesemakers in the State of Wisconsin.
The never-ending pursuit of craftsmanship and persistent
attention to cheese quality has resulted in Roth Käse's
claim to over 100 national, international, state and
regional awards in the last decade. Accolades include
top honors in prestigious competitions like the American
Cheese Society, the World and National Cheese Championships,
and the long-standing Wisconsin State Fair Governor's
Sweepstakes Cheese Contest.
During the past decade, Roth Käse's success with
our Signature Cheese, Grand Cru™ Gruyère,
and the continual pursuit of bringing to market other
fine cheeses such as Buttermilk Blue™, MezzaLuna™,
Fontina, Rofumo™ and the popular Landhaus™
Lacy Swiss, has led to the addition of more than 75
artisanal and specialty cheeses.
Building Partnerships
A strong relationship with employees and customers has
been the key to Roth Käse's success. We not only
invest in training for employees, but also believe it's
important to immerse our customers in cheese product
knowledge and to listen carefully to their needs. From
chefs to deli managers, we provide education on cheese
attributes and functionality, new products and how to
merchandise those cheeses in their stores and restaurants.
Roth Käse constantly hosts customers at our Wisconsin
headquarters so they can see first-hand how cheese is
made and experience our passion for artisan and specialty
cheeses. Today, many of Roth Käse's very first
customers are still with us, proving that satisfied
customers build lasting partnerships.
“You know us by our cheese” means you'll
find Roth Käse's products in the finest shops and
restaurants throughout the country.
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